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Issue

National Pawn lacked a strategic, consistent creative message.

Objective

Reposition National Pawn as trusted gold-buyer, source for short term, competitively priced loans, and retailer of fine jewelry, electronics, musical instruments and more.

Solution

Target non-traditional pawn customers, while maintaining current customer base.

Results

Campaign, in its early stages, has raised awareness of National Pawn, particularly as a source for new and estate jewelry. Gold-buying share-of-market continues to grow.

Examples

TV “Cue Cards”,  Print “Buy 1 Get 1 FREE”, 

Issue

Declining sales, increased competition, haphazard approach to marketing.

Objective

Develop marketing strategy and campaign to stabilize and increase sales.

Solution

Research customer base and position store as the quality, name-brand superstore that makes your home your play space.

Results

Sales have consistently improved, year to year. Surpassed 2004 goal of increasing sales twenty percent over 2003. Voted best Pool/Spa Store in Triangle-area poll.

Examples

Radio “The Shot”,  Radio “Thoughts”,  Web

Issue

Lack of awareness, absence of positioning and defined target, no marketing strategy, random and scattered approach to media.

Objective

Increase brand awareness and website traffic in order to increase patient count.

Solution

AdForce utilized syndicated research to identify the target as women 25 to 54. AdForce then developed a marketing plan and award-winning creative, integrating print, broadcast and sports marketing.

Results

Web traffic increased 10,000% (no, that’s not a misprint), awareness increased significantly, campaign won Silver Reel and Telly awards.

Examples

TV,  Print “He was walking like the mummy”,  Print “Avoided an accident”,  Radio “Headache”,  Radio “Herniated Disc”,  Radio “Ball Game”,  Web,  Testimonial

Issue

Losing share in an increasingly competitive market.

Objective

Maintain/grow market share.

Solution

Series of print ads and :15 commercials to reinforce the uniqueness of the Kanki dining experience.

Results

Six percent increase in same store sales versus an average national decline of 17 percent – a 23 percentage point improvement versus the competition.

Examples

Print

Issue

Loss of share to more aggressive competition, absence of a targeted media plan.

Objective

Reignite sales.

Solution

Developed the “Get Home Safe” campaign based on research that positions Tire King as the trusted tire and car care authority among women concerned about the safety of the vehicles they drive. Voted best Tire and Auto Repair Store in Triangle-area poll.

Results

Increased brand awareness and market share.

Examples

Testimonial

Issue

Launch new market (Hickory) with limited media resources; required a more personalized agency relationship.

Objective

Create awareness of new Hickory location and make the phone ring.

Solution

Use geographically targeted media plan to reach potential customers in the Hickory market.

Results

Successful launch quickly established name awareness; personalized service resulted in assignment of Triad and Asheville markets.

Examples

TV “Atlas”,  TV “Glassman”,  Testimonial “Triad”,  Testimonial “Asheville”